When a customer has requested a quote for the promotion of the site, then read the steps of the work he can in this article, which describes the main types of work on his site SEO and approximate timing of their implementation, step by step. It also includes a backlinks counter.
1. Audit
Conducting a SEO audit of the site (7-10 working days). Drawing up a work plan and issuing recommendations for implementation.
The site audit includes:
Analysis of the visibility of the site in search engines;
Analysis of the internal SEO-optimization of the site;
Checking the technical part of the site for errors;
Checking the usability of the site for mobile and desktop devices;
Analysis of external optimization.
2. Semantics
Collection and expansion of the semantic core (1-2 working days).
For a functioning website:
We analyze the submitted kernel;
Identify new queries for promotion;
Assemble and divide into clusters.
For the new site:
We analyze the niche and competitors in your theme;
Determine queries for promotion;
Collect and cluster the core.
Based on the collected semantic kernel further formed the structure of the site, compiled meta tags, written texts, performed cross-linking, as well as analyzed the visibility and position of the site.
We use the following sources and tools to compose and expand the semantic core:
Keyword Planner in Google Ads;
Serpstat or Keys.so services;
Key Collector program to automate data collection;
Query statistics in the Google Webmaster panels;
LSI phrases (subject words) from ARSENKIN TOOLS or similar phrases from the bottom of the search engine results.
3. Statistical analysis
Analysis of statistics in Google Analytics (1-2 working days, monthly).
See the search queries and embed them in the meta tags;
Determine the traffic entry points;
Analyze relevance - if the request does not lead to a relevant page, do key dilution;
Analyze behavioral factors - reducing bounce rates;
We do a comparison of the analytics segments.
4. Promotion strategy
Development of promotion strategy (1-2 days).
Based on the audit and analysis of competitors we develop an individual strategy for the promotion of your site and provide a detailed work plan. Our manager coordinates all key points with the customer.
5. Internal optimization
For the internal optimization of your project, there is a set of works (7 days):
The work on the structure of the site - expand or remove unnecessary pages, menus/categories, generate CNC;
Optimization of tags and meta tags Title, Description, Keywords, H1;
Adding text content - ordering texts and their placement, writing meta tags;
Optimization of existing text content - even distribution of keywords throughout the article, text formatting, alt and title attributes introduction for images, increasing uniqueness;
Organization of internal linking - the creation and placement of anchor lists, the redistribution of the weight of the site pages for more important entry points;
Optimization of the layout and usability of the site - removing non-working buttons, forms and interactive elements in the navigation, optimize usability;
Elimination of double pages and broken links;
Creating XML-map of the site;
Optimizing site loading speed - turbo and AMP pages are created. Tool from Google Speed Page Insights gives detailed information about what exactly is slowing down the load of your site in the code and rendering the content, what content "jumps" when scrolling and prevents the user to click on the right part of the screen (CLS). There's a cure for the bugs you see in Google Search Console;
Introducing micro-parsing.
6. External optimization
External optimization of the site (7 days).
For external optimization of the site specialist performs the following work:
Crowd-marketing;
Rent/purchase of links on thematic resources;
PBN grid building.
OutReach - mining links on affiliate sites through correspondence, sharing or buying.
External optimization is mainly relevant for sites with high competition. The more thematic trusted resources refers to you, the more authoritative your site becomes in the eyes of search engines.
7. Creating texts
Writing Terms of Reference for texts to be placed on the site (monthly 1-2 days).
SEO-optimizer makes a detailed TOR for the copywriter. When drafting the TOR, such requirements are taken into account:
The uniqueness of the text is not below 90%;
Compliance with the rules of spam and water content of the text according;
Compliance with the number of occurrences of keywords and LSI;
Compliance with the provided structure and volume.
Competently drafted ToR will help you save your budget and get a good text for an adequate price. Quality content is the basis of successful SEO-promotion.
8. Monitoring the webmaster console
Monitoring webmaster consoles Google (monthly 1-2 days).
Conducted in order to detect errors and problems with security on the site. Monitor the indexing of pages and analyze external links. Monitor "Efficiency": the number of clicks, impressions, CTR and the average position on the popular pages of the site.
9. Verifying that recommendations have been made to the site
Recommendations made by developers on the site should be checked for compliance with the job (1 day).
After the work on site optimization seo-specialist necessarily checks the quality of work done and make adjustments.
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